Sustainable Procurement in India: How Green Tenders Are Shaping the Market

Sustainable Procurement in India: How Green Tenders Are Shaping the Market
Pragati Tiwari
August 28th, 2025

Introduction

Sustainable procurement, also called "green procurement," is increasingly influencing India's public sector and private sector tendering processes. As part of the global climate agenda and UN Sustainable Development Goals (SDGs), India has adopted policies to support "green procurement," which include policies around energy efficiency, enforcing low carbon emissions, and sustainable sourcing.

The movement toward green tenders is changing the way vendors develop bids, select materials, and demonstrate compliance with environmental policies. This trend not only promotes sustainable business practices but also can offer a competitive advantage to companies showing environmental stewardship.

What Are Green Tenders?

Green tenders are opportunities for procurements that require vendors to comply with specific environmental requirements. The environmental requirements might include:

  • Energy-efficient products and equipment.

  • Low-carbon construction materials.

  • Reductions in waste and recycling.

  • ISO 14001 or equivalent compliance in environmental management.

For instance, the Ministry of Environment, Forests, and Climate Change (MoEFCC) mandates that public infrastructure projects meet sustainability benchmarks, such as using recycled materials and reducing water usage (MoEFCC, 2024).

Government Initiatives Promoting Sustainable Procurement

Several initiatives are driving green tenders in India:

  1. Public Procurement Policy for Micro and Small Enterprises (MSEs): Supports small businesses incorporating sustainable practices.

  2. Energy Efficiency Financing Platform (EEFP): Encourages prudent energy use by procuring energy-efficient equipment for all governmental departments.

  3. Bureau of Energy Efficiency (BEE) Standards: Require energy ratings for both appliances and industrial machinery that also create eligibility for contracting.

  4. Swachh Bharat Mission and Smart Cities: Now environmental compliance has been added as part of the tender evaluation for infrastructure projects.

These initiatives ensure that vendors who prioritize sustainability are more likely to succeed in competitive bidding.

Benefits of Green Tenders

Sustainable procurement offers several benefits for vendors and government agencies alike:

  • Environmental Impact: Reduces carbon footprint, encourages resource efficiency, and promotes recycling.

  • Cost Savings: Energy-efficient solutions can lead to long-term operational cost reductions.

  • Market Differentiation: Vendors demonstrating environmental responsibility gain a competitive edge.

  • Regulatory Compliance: Helps vendors align with national and international environmental regulations.

The Confederation of Indian Industry (CII) completed a survey in 2024 and found that 72% of public sector projects now use sustainability criteria during tender evaluation, showing that green practices are becoming more important.

Case Studies

1. Delhi Metro Rail Corporation (DMRC)

DMRC required bidders in their civil works procurement to use fly ash bricks, recycled concrete, and energy-efficient lighting. Suppliers who complied with sustainability requirements were far more likely to receive the contract.

2. Smart City Projects

The Bengaluru Smart Cities tenders contained requirements for rainwater harvesting, solar street lighting, and green building certifications. Vendors that could demonstrate sustainable designs received a significantly higher score in the technical assessment.

3. Solar Energy Tenders

MNRE tenders for solar rooftop projects required vendors to source certified panels and follow low-carbon logistics for delivery and installation.

Challenges in Sustainable Procurement

While the benefits are significant, vendors face several challenges:

  • Higher Upfront Costs: Green technologies usually carry a higher initial cost.

  • Complex Compliance Requirements: Vendors must understand and comply with detailed environmental criteria.

  • Lack of Awareness: Companies, particularly SMEs, may lack awareness or the capability to meet sustainability standards.

  • Verification and Audits: Tenders usually require third-party validation to verify environmental claims, which adds a layer of administrative burden.

Strategies for Vendors to Succeed in Green Tenders

  1. Certification and Training: Obtain ISO 14001 or equivalent environmental management certification.

  2. Sustainable Supply Chain: Source materials responsibly and ensure low-carbon logistics.

  3. Cost-Benefit Analysis: Highlight long-term savings and environmental benefits in bid proposals.

  4. Documentation and Evidence: Maintain records of sustainability practices, certifications, and past project performance.

Collaboration: Partner with eco-friendly suppliers or technology providers to strengthen bids.

Future Outlook

Sustainable procurement in India is on the verge of transitioning from a niche to standard practice. Key trends to capture the transition include:

  • AI Integration: Predictive and targeted models will identify tenders with sustainability conditions and optimize green bidding practices.

  • Green Financing: Green bonds backed by the government as well as incentives will nudge the vendor to implement sustainable practices.

  • Global Alignment: Vendors operating in compliance with international environmental standards will be positioned for cross-border tenders.

  • Digital Monitoring: Environmental compliance will be measurable and monitored through IoT and blockchain to ensure honesty and accountability.

Conclusion

Sustainable procurement is no longer a choice but an important element of competitive advantage in the tendering environment in India. Many of the green tenders are tenders with vendors demonstrating energy efficiency, environmentally friendly materials, and sustainable business practices. Vendors face many challenges, such as high initial costs for equipment and challenges associated with compliance with regulatory obligations. Implementing sustainable procurement strategies brings long-term benefits, including operating profitably, compliance with regulations, and a successful means of standing out from the competition. Vendors actively participating in sustainable procurement will not only assist in India’s strategies to meet ever-increasing environmental targets but also enable them to create a strong opportunity in the fields of the tender market.

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